About joel

Joel’s ongoing endeavors as a student, athlete, coach, and educator have led him to create a universal, athlete-centered approach to long-term development and human performance.

His background in exercise physiology and ongoing passion for his own coaching evolution allows him to exceed the ever-changing needs of professional athletes, data-driven clients, and World Champions.

  • Blueprint Athlete Development – founder and head coach
  • Cycling Canada Coach of the Year
  • Coach to numerous professional athletes, including 2017 World Champion Miranda Miller
  • Cycling BC – Head CoachLead coach for all disciplines, working with provincial road, track, BMX and mountain bike programs

Masters of Education - Grit versus fragility


Honours Bachelor of Kinesiology


Bachelor of Education


Chartered Professional Coach


Real People. Real Results

Our Practitioners


Optimize health, Maximize performance